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TED CANOVA

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Ted Canova shares his thoughts on communications, marketing and social media. He welcomes your comments to his blog.

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How To Take The Social Media Plunge

Posted on 19 October, 2010 at 17:30 Comments comments (0)

Almost overnight, we’ve leaped from the Stone Age to today.  


In February 2001, as a TV News Director, I tested the promises of the internet by sending one of my reporters into isolation for 16 days. She lived in an empty apartment with just a computer and internet access. No television, no telephone. What followed may seem obvious today, but back then few could predict.


The re...

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When Two Brands Fight And They Both Win

Posted on 1 May, 2009 at 12:00 Comments comments (0)

There is so much wrapped up in the simple dispute between Wal-Mart and Green Day that you could teach a class in economics, branding, governmentand history.  


In the 24 years since Tipper Gore testified before Congress to fight explicit music lyrics, a new generation of music fans were born, grew up and are more aware of the world's challenges than any other generation before. In global warming, this generation sees Al Gore as t...

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Got Crisis? No Kidding. Now What?

Posted on 1 May, 2009 at 12:00 Comments comments (0)

Maybe you were surprised to hear that baseball star Manny Ramirez got caught using performance-enhancing drugs. But if you’re the Los Angeles Dodgers, or any other sports franchise, you have to be ready for this news. Organizations don’t have the luxury of being surprised by a crisis.


How ready should a baseball team be to a drug suspension? Really ready! Ramirez is the 26th player caught using banned drugs. Seventeen of th...

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Is Your Brand Winnable?

Posted on 1 March, 2009 at 12:00 Comments comments (0)

I like real-time. The present. The here and now. The immediacy and the urgency.


With the economy causing all sorts of cutbacks and anxiety, I believe now is the time, the real-time, to elevate your image, whether you run a big organization or you are going solo. Even though people are spending less money, they’re still paying close attention. They see who’s advertising, whose message is relevant in the tough times, and wh...

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A Prescription To Manage Your Data

Posted on 1 February, 2009 at 12:00 Comments comments (0)

Doctor Caso’s Index Card System


Remember when going to your doctor was more personal? My family doctor, Dr. George Caso,was closely linked to my family’s life; he even delivered me on his own birthday! Dr.Caso’s office was on the first floor of his house. Chairs lined the four walls of his waiting room; no appointment was required. For every visit, his nurse, who happened to be his sister Margaret, would pull out ...

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The Pros And Cons of Starting A Business

Posted on 1 January, 2009 at 12:00 Comments comments (0)

The business page looks more like the obituary section, with companies scaling back, missing projections and going under. So the question ofstarting something new comes at a curious time. I feel fortunate to be part of starting something from scratch, even with the expected growing pains. It's a conversation taking place all around us.


Today on a Linkedin Discussion Group (eMarketing Association Network), one woman from Indiana summed up ...

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